Comments on: Nothing to do with bikes… http://www.citybikerblog.com/2009/08/nothing-to-do-with-bikes/ Sat, 28 Jan 2012 05:00:34 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: robotribe http://www.citybikerblog.com/2009/08/nothing-to-do-with-bikes/comment-page-1/#comment-1017 robotribe Tue, 18 Aug 2009 21:51:44 +0000 http://www.citybikerblog.com/?p=808#comment-1017 Women's fashion? That's already a crowded market segment as is. I doubt the AStar brand is going to yank dollars away from waiffy fashionistas looking at cheaper (both cost-wise as well as quality-wise—the former being the bigger determiner these days) versions of these jacket styles from the likes of H&M, GUESS, DIESEL, Forever 21 etc. Maybe I'm ignorant of the fashion-conscious female Astar fan base, but I still can't fathom there being enough out there to make the product line successful. Hell, the one on the left looks like something my wife bought at Target. Granted, it isn't real leather, but does this demographic really care? Oh, and BTW, Alpinestars, Urban Outfitters called. They want the art direction of their website back. Women’s fashion? That’s already a crowded market segment as is. I doubt the AStar brand is going to yank dollars away from waiffy fashionistas looking at cheaper (both cost-wise as well as quality-wise—the former being the bigger determiner these days) versions of these jacket styles from the likes of H&M, GUESS, DIESEL, Forever 21 etc. Maybe I’m ignorant of the fashion-conscious female Astar fan base, but I still can’t fathom there being enough out there to make the product line successful. Hell, the one on the left looks like something my wife bought at Target. Granted, it isn’t real leather, but does this demographic really care?

Oh, and BTW, Alpinestars, Urban Outfitters called. They want the art direction of their website back.

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